Shannon A. Zottola Named Vice President for Enrollment Management

SCRANTON, Penn. – Rev. Joseph Marina, S.J., president of The University of Scranton, announced Shannon A. Zottola has been named vice president for enrollment management, effective July 1, 2022.  Zottola currently serves as vice president and dean for enrollment management and marketing at Ursinus College. At Ursinus, she serves on several institutional committees and task forces, and is a member of the Senior Leadership Team.

“Ms. Zottola has over seventeen years of leadership experience in enrollment management. She is strongly committed to Catholic and Jesuit education that is grounded in the liberal arts and centered around students,” said Father Marina in an announcement to the University community regarding the position. “Since beginning her service at Ursinus in 2018, she led the schools effort to successfully recruit three of the largest, most diverse and academically talented classes in the schools 152-year history. Ms. Zottola also created a strategic enrollment management plan that is now considered a ‘best practice’ among her peers in higher education.”

The vice president of enrollment management is a member of the President’s Cabinet and serves as Scranton’s chief enrollment officer. The vice president will contribute to a well-established division and strong foundation by providing strategic and innovative leadership, in alignment with the University’s mission and strategic priorities, for undergraduate, graduate, and doctoral admissions, as well as financial aid, while serving as a resource for academic program planning and participating in the University’s strategic financial and enrollment planning processes, among other responsibilities.

Zottola’s work in admissions and marketing has won numerous Council for Advancement and Support of Education and College and University Public Relations Association of Pennsylvania awards. In addition, she has presented at both the national and regional level on various topics regarding admission, enrollment and leadership.

Prior to her service at Ursinus, which began in 2018, Zottola held several positions in admissions at Cabrini University (College) from 2011 to 2018, including serving as the assistant vice president for enrollment management and director of undergraduate admissions. From 2005 to 2013, she served at Marywood University in several capacities, including as the assistant director of retention and advising. She also served as a faculty fellow at Cabrini and as an instructor at Marywood.

Zottola is a member of the National Association for College Admission Counseling, the Pennsylvania Association for College Admission Counseling and the American Association of Collegiate Registrars and Admissions Officers.

A native of Scranton, Zottola earned her bachelor’s and master’s degrees from the University of Pittsburgh.