Our mission is to develop global business leaders and innovators through a high quality, integrated, experiential education that prepares them to add significant value to their organizations and communities.
-Mission Statement, Crummer Graduate School of Business
Crummer Graduate School of Business, Rollins College seeks a strategic, relationship-driven, graduate enrollment professional to bring a personalized, concierge level of service to the Director of Admission position. The Director of Admission will oversee the development, execution, and evaluation of strategic recruitment plans, tactics and initiatives for each of Crummer’s five graduate business programs and lead the development of partnerships, pathways and authentic relationships to support robust enrollment outcomes. The Director of Admission will lead the admission staff in the recruitment and enrollment of a well-qualified, diverse, and engaged student body. Reflecting Crummer’s culture of collaboration, the Director of Admission will partner closely with colleagues across marketing, advancement, partner relations and business development, career services, and academic programs to foster enrollment, enhance and extend the exceptional reputation of Crummer, and support its students and alumni in a holistic manner.
The Opportunity:
The Director of Admission will lead the Crummer Graduate School of Business admissions strategy to meet recruiting targets and position the School as a leader in graduate business education. At the same time, they will support its mission to develop global business leaders and innovators through a high quality, integrated, experiential education that prepares students to add significant value to their organizations and communities. This includes updating Crummer’s strategic recruitment plan and leading the admission team and community in developing and delivering a high touch, proactive, and market-driven recruitment organization.
The position also provides strategic vision to promote Crummer’s brand domestically and globally while proactively engaging faculty, prospective and current students, alumni, donors, staff, as well as other internal and external partners and stakeholders. The Director will report to the Dean of Crummer Graduate School of Business and serve on the dean’s leadership team, participating in the development and execution of strategic initiatives across the school. Additionally, the Director of Admission will execute the following essential duties and responsibilities:
- Increase enrollments in new and existing programs, across delivery modalities, program audiences, geographic regions and diverse student populations.
- Lead the admission staff and establish an office culture which fosters collaboration, partnership and engagement within the community, transparency and accountability, data-informed decision making, strategic thinking and innovation, and an understanding of market forces and student populations.
- Provide ongoing professional development opportunities, both formally and informally, to enhance the skill and expertise of the team, support staff retention and offer greater support to the school’s strategic needs.
- Innovate the Crummer admissions process to meet enrollment goals, leveraging the School’s Slate database and other data analytic tools to optimize the recruiting process and provide timely end-to-end funnel reports.
- Collaborate with the marketing team to develop targeted campaigns, digital advertising, and content strategies to promote the school’s programs.
- Develop events, both on campus and off campus, to showcase the Crummer experience to a variety of stakeholders
- Establish controls to consistently measure and monitor the effectiveness of recruiting and optimize and adjust strategies to align with the School’s goals.
- Manage, evaluate and maximize the effectiveness and reach of the admissions budget which includes recruiting event costs and recruitment travel.
- Develop and recommend positioning and recruitment strategies and initiatives to produce the highest possible long-term gains.
- Actively participate in all aspects of new student recruitment and enrollment processes including the application review and selection process for all MBA and the EDBA programs.
- Evaluate the strategic use of scholarships in enrollment and retention, develop a scholarship program which reflects the strategic goals, lead the scholarship allocation and selection process in a manner that shapes the incoming class in alignment with strategic goals.
- Attend expos, fairs, conferences, information sessions, and other recruitment-related events, engaging prospective students and school representatives and making presentations about the school.
- Work closely with the Director of Student Success to ensure a seamless new student orientation process.
- Maintain an active relationship with the students and alumni across programs to foster future recruitment opportunities.
- Continually learn about and recommend new processes, toolsets, and methodologies through attending industry-related conferences and training.
- Support the development of corporate, academic and organizational partnerships to develop new enrollment pipelines
- Develop a recruitment travel strategy to promote graduate business programs at a diverse array of colleges and universities.
- Analyze market trends, enrollment data, and competitive landscapes to inform admission strategies.
Knowledge, Skills and Attributes of the Successful Candidate:
The ideal candidate will possess a bachelor’s degree in business administration or a related field; a master’s degree is preferred, with a minimum of seven years experience with progressive responsibility and demonstrated success in graduate admission and recruitment, and experience in leading a team of professional staff. In addition, the following job-related qualifications represent the knowledge, skills and attributes an individual should possess:
- Knowledge of enrollment management theory, current trends, and best practices, as well as the capacity to understand the complex issues facing higher education, especially at the graduate level.
- Detailed-oriented with effective planning and project management skills to manage projects from conception to implementation.
- Demonstrated capacity to hire, coach, mentor, supervise and retain a talented and motivated team.
- Ability to flourish in a high-growth, fast-paced, professional and entrepreneurial environment.
- Open and collaborative leadership style that builds trust and strong relationships in a community and culture of shared governance.
- Excellent interpersonal skills, including the ability to positively interact with individuals on all levels to achieve common goals (faculty, staff, vendors, students and alumni).
- An authentic commitment to diversity, equity, inclusion and belonging.
- Willingness to create, optimize, document, and share beneficial relationships with organizations, nonprofits, executives, etc.
- Ability to work efficiently and accurately with strong delegation skills
- Strong organizational and problem-solving skills.
- Ability to communicate effectively both orally and in writing; strong public speaking and presentation skills with direct experience in Communications/Public Relations.
- Ability to contribute ideas to improving internal processes.
- Experience with budget management and basic accounting concepts.
- Strong time management skills and the ability to effectively manage multiple priorities.
- Computer and technology literacy to include industry standard software and tools. The use of CRMs to capture interactions and data reporting tools to report on activity is extremely beneficial to the success of this role.
- Strong skills in interpreting data to make informed decisions and recommendations that drive enrollment across all graduate business programs
- Sound judgment and decision-making by ensuring interpretation and communication of policies and procedures are consistent and accurate.
- Ability to actively travel and recruit locally, domestically and internationally.
- A commitment and appreciation of Crummer’s mission, history and culture of collaboration, partnership, excellence and personalization.
Rollins College and the Crummer Graduate School of Business
Rollins College is recognized as the first college in Florida, founded in 1885 by New England Congregationalists who sought to bring their style of liberal arts education to the Florida frontier. Today, Rollins is a nonsectarian, independent, coeducational institution offering 30 bachelors degrees, 12 graduate degrees.
The campus, which is host to Rollins College of Liberal Arts undergraduate programs, the Crummer Graduate School of Business, and the Hamilton Holt School of Professional Advancement and Graduate Studies, is located in Winter Park, Florida, an attractive and historic residential community adjacent to the city of Orlando. The campus has seventeen residential halls, a lakeside beach and walking paths on 80 acres situated on the shores of beautiful Lake Virginia. The campus is adjacent to the first-class dining, shopping, and entertainment options of Winter Park’s famous Park Ave.
Rollins College hosts twenty-two varsity athletic teams and nine athletic facilities, five fraternities, seven sororities, and more than 100 student organizations, ranging from social and cultural to service, special interest, and honorary. The community fosters exposure to artists and thought leaders from all disciplines who engage the community in substantive dialog and master classes on current educational, social, cultural, political, and economic themes.
Rollins College’s commitment to excellence led to the creation of the Crummer School in 1957. Crummer was established as a graduate school of business in 1980, when the College and School made the decision to enroll only masters-level students in Crummer’s full- and part-time programs. The School’s Master of Business Administration (MBA) programs were designed for executives and working professionals, along with the more traditional two-year MBA for individuals at earlier career stages. In fall 2013, the School expanded its programs to the doctoral level with the launch of an Executive Doctorate in Business Administration (EDBA) program. Crummer is advised by an engaged Board of Overseers that includes Central Florida business leaders and alumni. Crummer alumni are also represented on the Rollins Board of Trustees.
Crummer Graduate School of Business
Crummer’s development and strategic evolution have focused around the three core attributes:
- Legacy of Education for Executives. Crummer has long been a leader in assisting organizations with retaining and developing executive talent. Executives in Central Florida have consistently turned to Crummer to improve business skills and acumen, whether seeking an executive MBA or looking to elevate their expertise with Florida’s first AACSB-accredited doctorate in business administration degree. This emphasis on developing executive talent has produced extensive and productive partnerships with a large number of organizations in the business and non-profit community locally, nationally, and globally.
- A Personalized Approach. Due to its size and the commitment of its faculty and staff, Crummer has consistently provided educational experiences that are intimate and interactive. Faculty and staff are accessible, approachable, and strive to be as helpful and supportive as possible.
Today, the Crummer Graduate School of Business is distinguished by its renowned faculty, intimate class size, and applied approach to learning. It touts a top MBA ranking from LinkedIn and is among the top 5% of business schools to carry AACSB International graduate-level accreditation.
In addition to the Executive Doctorate in Business Administration, Crummer offers four MBA programs tailored to meet the specific needs of scholars at different stages of their career:
- Early Advantage MBA Program (EAMBA). The EAMBA is a four-semester, full-time program for recent college graduates and career changers who prefer to immerse themselves in a full-time program schedule. This program is for recent bachelor’s degree recipients nationally and internationally and is also offered in an accelerated format to Rollin’s undergraduate students.
- Accelerated MBA with STEM Designation. The AMBA is a three-semester full- time program created to develop future leaders at the intersection of business and technology. The program intends to prepare students to lead in a digital-first world by combining STEM training with core management principles.
- Flex MBA Program. The 24-month-long Flex MBA program is designed for students with a wide range of educational and professional experiences. The program enables students to continue working and allows for application of their acquired knowledge and skills while earning their MBA. In addition, it enables students to earn a distinguished graduate business degree from Crummer while attending up to 45 percent of their courses online, in a mixed-mode format.
- Executive MBA Program (EMBA). A cornerstone of Crummer’s comprehensive suite of executive offerings, the Crummer Executive MBA Program is a 20-month program for those further along in their career. The EMBA has been recently revised to include an emphasis on Executive Leadership and value creation.
- Executive DBA Program (EDBA). The first AACSB-accredited degree of its kind in Florida, Crummer’s Executive Doctorate in Business Administration is designed for executives who have an MBA or equivalent degree who want to become thought leaders and contribute to organizational success at a significantly higher level than that afforded by the MBA.
- Graduate Certificates in Business Analytics and Entrepreneurship: Focused academic programs that provide specialized knowledge and skills in specific skills, allowing students to gain a competitive edge by taking classes with Crummer MBA students without committing to a full degree.
Crummer’s offerings and approach to management education are governed by the following values: Excellence, Integrity, Innovation, Lifelong Learning, Fiscal Responsibility, Diversity, Impact, and Touchpoint.
To learn more about the Crummer Graduate School of Business, please visit: https://crummer.rollins.edu/why-crummer/
Rollins and Crummer Today
Today, Rollins College and the Crummer Graduate School of Business are poised to build on its past successes and achieve the next level of greatness for the institution. The College presently is actively implementing initiatives to build upon innovation in educational programs and become a national model for engaged learning, to maximally commit to the academic and post-graduate success of students, and to strengthen its strategic assets and invest in areas essential to prosperity and competitive advantage. For more on the plan’s progress, please visit: http://www.rollins.edu/strategic-planning/index.html
In June, 2023, Crummer announced Anil Menon as its new dean of the Crummer Graduate School of Business. This was a strategic move on the part of the College to meet the demands of a shifting business landscape that requires technically sound, culturally sensitive, value-driven leaders. In this vein, Menon offers a broad range of experience and a proven track record of academic excellence to Rollins that aligns perfectly with Crummer’s efforts to reimagine traditional MBA education for the future.
More recently, Rollins announced that Brooke Barnett will be the 16th president of Rollins College. Barnett will join Rollins after a distinguished tenure as provost and executive vice president for academic affairs at Butler University, where she played a pivotal role in overseeing academic programs and shaping the student experience, demonstrating an unwavering commitment to both academic excellence and student success. Barnett will succeed Grant H. Cornwell, who will retire in June 2025, concluding a successful 10-year tenure. Barnett will begin her work at Rollins on July 1, 2025.
To Apply
NES, a higher education search firm specializing in enrollment management searches, is assisting the Crummer Graduate School of Business in their search for a Director of Admission. To arrange for a confidential conversation, please contact Laura Robinson, laura.robinson@nessearches.com, or Suzi Nam, suzi.nam@nessearches.com. To apply, please send the following items: 1) a resume, 2) a detailed letter of interest, and 3) contact information for five professional references by email to: rollins@nessearches.com. For assurance of best consideration, please submit application materials no later than April 23. Applications will be reviewed until the position is filled. All applications and nominations will be considered confidential and notice will be given before references are contacted. The Director of Admission is expected to start during the early summer of 2025.
At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.
Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, click here.